Post by account_disabled on Mar 16, 2024 7:52:19 GMT
The on in their identity what channels they use to communicate with the audience. in which direction to change in order to differentiate yourself from other players in the market. For example the Tropicana brand decided to change the packaging of its juice and become more modern but the company did not analyze the market enough which is why as a result of the rebranding the product no longer stood out on the shelves. This resulted in a loss of more than million euros and the return of the old recognizable packaging.
Also take time to research the market threats and opportunities. This will allow Bold Data you to understand what to expect from the industry in the near future and use rebranding as a tool to respond to upcoming changes. By conducting comprehensive research you can correctly formulate your expectations from the upcoming rebranding and reduce the risk of loss of return on investment. Tip . Dont state the purpose of the rebranding A common mistake is not to set specific goals and objectives before rebranding or restyling. Without setting goals it is almost impossible to determine in which direction the rebranding should take place and what tools to use.
The most common rebranding goals change in global brand strategy reorientation to a new price segment changing the target audience of the brand strengthening corporate spirit bringing the company out of crisis. For example in the Tretyakov Gallery developed a new longterm development concept which changed the global strategy of the museum and made it possible to unite all projects under a single brand. The change in concept entailed rebranding and transformation of all aspects of the museums communication with the target audience. However you should not be guided only by this list. Its better to highlight the main problems of your business and based on them formulate a goal.
Also take time to research the market threats and opportunities. This will allow Bold Data you to understand what to expect from the industry in the near future and use rebranding as a tool to respond to upcoming changes. By conducting comprehensive research you can correctly formulate your expectations from the upcoming rebranding and reduce the risk of loss of return on investment. Tip . Dont state the purpose of the rebranding A common mistake is not to set specific goals and objectives before rebranding or restyling. Without setting goals it is almost impossible to determine in which direction the rebranding should take place and what tools to use.
The most common rebranding goals change in global brand strategy reorientation to a new price segment changing the target audience of the brand strengthening corporate spirit bringing the company out of crisis. For example in the Tretyakov Gallery developed a new longterm development concept which changed the global strategy of the museum and made it possible to unite all projects under a single brand. The change in concept entailed rebranding and transformation of all aspects of the museums communication with the target audience. However you should not be guided only by this list. Its better to highlight the main problems of your business and based on them formulate a goal.